A Rider’s Promise™ is more than a business — it’s my way of turning unimaginable grief into something meaningful.

After losing my husband, Tarl, in a motorcycle accident, my world shattered. He was my best friend -My heart. In my pain, I created this brand as a way to carry forward his memory and protect other riders in his name.

Every shirt we print, every story we share, and every moment we remember is rooted in one truth: loving the ride shouldn’t cost anyone the chance to come home. Every rider deserves to make it back home safe.

The heart of our mission is A Rider’s Promise — born from the words I wish I had asked Tarl to say before every ride: “Promise me you’ll ride safe.” - Not a routine goodbye, but a true moment of intention.

We’ll never know if that promise could’ve changed the outcome of that Friday night. But maybe, for someone else, it still can. Because this isn’t just a brand.                                                                                                                                          
It’s a promise — to remember, to protect, and to ride with purpose. This is more than a business. 

This is A Rider's Promise™

🛡️ The Promise

A- s I prepare to leave, I promise You.

R- iding smart and safe is what I’ll do.
I-  ’ll stay alert, both day and night,
D- efend my life, I’ll do what’s right.
E-  very mile, I’ll think of you.
R-  espect the road and signals, will do.
S-  afe and sound, I’ll ride with care.

P- rotect me, I’ll stay aware.
R- ain or shine, safety is my goal,
O- n every ride, safety is in my control.
M-y promise stands, I’ll take it slow.
I-  ’ll come back to you, whatever it takes.
S- taying mindful of what’s at stake.
E- very mile I ride, I do my best for You.
(Copyright © 2024 CS)